The Massachusetts Small Business Development Center Network is committed to helping your business succeed in Massachusetts. However, any business to be sustainable needs a continuous stream of leads; and in many cases, this implies cold calling or approaching people that never heard of you before. Anything that helps build up a solid distribution strategy falls into the business development processes.
They must then plan persuasive approaches and pitches that will convince potential clients to do business with the company. Your customers time is valuable, and giving them the ability to control when and how they interact with you is a serious experience upgrade, therefore your sales plan needs to grow and adapt with this shift.
They have to be able to set goals, plan and manage projects, manage the risks involved, calculate budgets, cost, time and teams working on ongoing projects. Ensure that data is accurately entered and managed within the company’s CRM or other sales management system.
Conduct research and the analysis of specific account businesses for customers, develop account and territory plans and deliver on pipeline growth and opportunities for business. While trying to develop, many businesses often encounter situations when few products are easy to sell while another selected category always seems to occupy your warehouses.
Without strong communication skills , it will be difficult to achieve success in the world of business development. The business development and marketing roles are probably the most difficult in the knowledge transfer process – lonely, ambiguous, poorly understood by colleagues and with KPIs hard to set and measure.