Strategy provides businesses with the direction needed to undertake activities towards achieving organizational goals. We’re talking about your social media marketing strategy here so let’s take a step back and think on a higher level. In this blog, you’ll find out how to implement the key components of a stellar mobile marketing strategy targeted to the right audience, at the right time.
There are many areas of business strategy to study, but the key components are (1) gaining a competitive advantage, (2) being an effective leader, and (3) winning with ease. As Apple has relied on home runs with its products, from the new Mac to the iPod, iPhone, and iPhones, that kind of success isn’t easy to replicate, and it makes the company relies on a continuous stream of fresh sales to keep the business growing.
With their constant contact with prospects and feedback from pitches and demonstrations, sales staff have a unique perspective on the strengths and weaknesses of the services the company provides. In Step 1 (Build on the vision), the strategy builder also states the firm’s offerings, its value proposition, its target customers, and its target market.
Since you can’t do everything and even if you could, your customers wouldn’t believe you, you need to focus on something that you do well, that people want. In Business terms, Strategy could be understood as a plan to beat competitors. As one of our Vistage member clients says, A thriving company is a growing company.â€ It is only through growth that companies can afford to invest in things like technology, the best people and new equipment.
If you are always mired in the day-to-day responsibilities of your business, you will not have time to set the vision for the future, to plan, to strategize and to think about growth. When potential customers see your profile and accompanying good reviews at or near the top of the list, your business automatically gains credibility and people will be more willing to trust you.