A business proposal is the one that is used for initiating business with the clients. That’s because most proposals seeking funding or support follow a similar structure: first comes your introduction, then a summary of the needs that you are addressing, followed by descriptions of the services you will provide or the project you are proposing, as well as all the associated details and costs.
Specialty businesses such as event planners, party planners and wedding planners typically have to incorporate catering services as just one component of a larger proposal and will deal with additional topics such as the Venue, Performers, Products, Logistics, Packages and so on.
A business seeking funding will want to include pages such as a Competitive Analysis, Industry Trends, Market and Audience, Marketing Plan, Insurance, Liability, Disaster Recovery Plan, Time Line, Funding Request, Services Provided, Products, Company Operations, Income Projection, Sources of Funds, Uses of Funds, Personnel, Legal Structure and any other topics required by the lender.
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When this happens, it may be because your comprehension skills are under- developed, but it’s more likely that the writer substituted clarity of thought and good document structure with sloppy thinking, wordy, rambling explanations, vague descriptions and heavy reliance on buzzwords and jargon.