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In the present economic climate which, on the face of it, is unlikely to improve any time soon, more and more people wish to know how to create a business online. Large corporations and business firms can easily hire a full-time staff coordinator or corresponding agency to run their Twitter, Facebook, and Instagram accounts, but smaller businesses frequently have to manage their own marketing for social media.
Upon completing this module you will be able to: – Identify different ways of marketing your business online; – Create an effective landing page; – Describe benefits of being on Google and using Google Analytics; – Use the cloud with Google Apps for Business; – Set up an AdWords account; – Create attention grabbing ads; – Organise your AdWords account; – Choose the right keywords; – Check if AdWords is working for you; – and budget effectively for your advertising.
Now that you …