The essential questions that every business enterprise must ask itself are this; where do we want to go? Netflix’s case is somehow comparable to that of Spotify’s business model, generic strategy, and intensive growth strategies , although there are differences in terms of product characteristics, competitive advantages, and how the business operates in providing streaming services.
As the name suggests, this strategy is applied only for a selected audience of the small market with specialized needs The target market has unique needs and it is to cater these needs that firms focus on. It is up to the firm to charge the premium or keep it below average for these products.
Changing the operating structure can be an important first step; even more critical is the shift from a technology mindset to a product mindset (see figure 4). Many organizations have begun this journey by adopting Agile and DevOps processes and methodologies but are not yet fully cocreating value in partnership with the business function.
Through detailed case study discussions, lectures on cutting-edge concepts, group work and company visits, you will strengthen your capacity to build effective B2B marketing experiences that deliver results across all touchpoints in the customer journey.
Each of these can individually drive value for the business, but without a view of the big pictureâ€”the business engine and all its gearsâ€”these companies may be missing the opportunity to prioritize and weave together ad hoc technology-driven initiatives to deliver sustainable value.