Writing A Good Business Proposal
Your business proposal is only as good as the documents the customer receives. After reading the document, I usually ask my client, what exactly are you asking the Chinese side to do?” Their response is usually to tell me that they intentionally left that part out because they do not have a good sense of what the Chinese side will want to do. They then explain that this is why they set out so many facts and provided so many different options.
In the final proposal section, you’ll describe your Company History or provide an About Us page, highlight your Experience and other Clients Served, explain any special Certifications or Training that are important, and include any Awards or Referrals or Testimonials you have received from others.
Begin with a brief summary—a few short bullet points—that outline what your proposal is for and the problem it will solve, the justification for why it’s needed, the requisite financial and business resources, and the projected (hopefully positive) impact on the organization.
Choose a descriptive name, like “Warehousing Opportunities for FGH Corporation,” “Proposal to Streamline Supply Chain Operations,” or “Efficient Packing and Shipping with ABT Services.” Next, you may need a Table of Contents or an Executive Summary (a list of your most important points), but you can come back and insert these after you’ve written the first draft if you like.
If you’d like to provide the prospect a few pricing options for their budget, include an optional fee table Some proposal software offer responsive pricing tables which allow clients to check the products or services they’re interested in, and the price will automatically adjust.